NETFLIX | YOU
HELLO, YOU
CONTEXT
You is a popular series on Netflix involving an obsessive stalker as the main character. How can we attract more viewers through social media and other digital means?
INSIGHT
Having something personalized to your own characteristics tends to
draw attention and leave a
longer impression.
IDEA
By taking advantage of Joe’s unique dialogue, we will draw attention by personalizing messages directed at unsuspecting individuals.
DIGITAL OUT OF HOME
Located in heavily populated areas, billboards will display callouts to unique individuals in realtime via live feed from a team of surveyors hidden amongst the crowd
SOCIAL MEDIA
Curated messages are triggered to appear on different social platforms based on specific categories of the user's recent searches.
e.g. food, articles of clothing, movie times, etc.
INTERACTIVE DOOH
When within proximity of signages acting as special beacons, mobile notifications via Google Maps are triggered to pop up. Messages are specially curated depending on the location of the nearest beacon.
hover over image to enlarge ☺
MEDIA HACK
Watching another show on Netflix? Joe's just checking. Videos of Joe will appear in place of the regular "Are you still watching?" screen. The functions are still the same, but will have a display as if you were on a video call.
